noun
1.
a method for systematically changing attitudes or altering beliefs, originated in totalitarian countries, especially through the use of torture, drugs, or psychological-stress techniques.
2.
any method of controlled systematic indoctrination, especially one based on repetition or confusion: brainwashing by TV commercials.
3.
an instance of subjecting or being subjected to such techniques: efforts to halt the brainwashing of captive audiences.
So, if you are an avid whitewater rafter, and suddenly, for whatever reason, you start seeing campaigns on television about how rafting has a negative impact on the environment, and it's such a widespread campaign that the social consciousness not only becomes aware of rafting, but develops an intense hatred of all things rafting, you will eventually convince yourself that "hey, rafting is bad, I should stop" even though in the past, no evidence of any of this has ever been made aware to you, and you've spent a lot of time on the river.
Point is, "brainwashing" isn't just something used by totalitarian governments. You can be brainwashed by the most innocuous of things. Naturally, rarely do people identify this as brainwashing. If any credit is actually ever given to an outside source for the opinions or outlooks we've suddenly taken up, it's referred to as some sort of "external influence".
And then there is the stubborn who, in spite of the constant bombardment, try to hold on to what they believe to be true. Kudos to them. They are the ones we should look to for guidance. If you like popped collars, in spite of all the douche nozzles wearing their popped collars (just google popped collar) and you continue to pop your collar, I say good for you.
My point here in all this nonsensical stream of consciousness is this: it is difficult to keep your opinions, about whatever - yourself, what you believe, what you feel, what you want - in the face of so much opposition. If you constantly have people telling you the sky is brown and you see brown sky, even though you KNOW it to be blue, it's hard not to believe that we live under a sky of shit. Sometimes for more reasons other than the most obvious. If you've stumbled on to this page and are reading this now, trying to hurry to the end so you can (rightly so) say "WHAT THE FUCK"? with a puzzled look on your face. Don't bother, this was more for me than for any of you.
My point here in all this nonsensical stream of consciousness is this: it is difficult to keep your opinions, about whatever - yourself, what you believe, what you feel, what you want - in the face of so much opposition. If you constantly have people telling you the sky is brown and you see brown sky, even though you KNOW it to be blue, it's hard not to believe that we live under a sky of shit. Sometimes for more reasons other than the most obvious. If you've stumbled on to this page and are reading this now, trying to hurry to the end so you can (rightly so) say "WHAT THE FUCK"? with a puzzled look on your face. Don't bother, this was more for me than for any of you.